(Photo by Marco Luzzani/Getty Images)Getty Images This year, Inter Milan and Juventus will collect €3 million just for having clinched a spot in the final, Calcio e Finanza explains. Of the two title contenders, the trophy winners will pocket another €4. 5m, to which they will add €3m from gaining direct access to the Italian Supercoppa, the competition that every year sees the Serie A and Coppa Italia champions face off in a one-legged tie. This brings the total to about €10.
Mediaset’s offer beated the competition from Italy’s national broadcasting company Rai, which had secured the Coppa Italia games in the previous three-year cycle for €35. 5 million ($37. 5m). The value of the tournament has thus increased by 35% from the 2018-21 period and has more than doubled since 2015-18, when broadcasting rights were sold for about €22 million. As a result of this growth, larger amounts of prize money will be allocated to teams as they progress in the tournament. TURIN, ITALY - APRIL 03: Wojciech Szczęsny of Juventus dives in vain as Hakan Calhanoglu of FC... [+] Internazionale scores their sides first goal from the penalty spot during the Serie A match between Juventus and FC Internazionale at Allianz Stadium on April 03, 2022 in Turin, Italy.
Juventus Vs. Inter Milan: Here’s How Much Italy’s Coppa Italia Final Is WorthREGGIO NELL'EMILIA, ITALY - MAY 19: Juventus' players celebrate the winning of the Italian Cup and... [+] raising the trophy after the TIMVISION Cup Final between Atalanta BC and Juventus at Mapei Stadium on May 19, 2021 in Reggio nell'Emilia, Italy. (Photo by Daniele Badolato - Juventus FC/Juventus FC via Getty Images)Juventus FC via Getty Images The Stadio Olimpico in Rome will be at full capacity on Wednesday night for the highly-anticipated clash between Inter Milan and Juventus, who are facing off in the final of Coppa Italia, Italy’s flagship domestic cup.
This means that aside from adding prestigious silverware to their trophy wall, the Coppa Italia winners will bring home the largest chunk of prize money in the tournament’s history. STADIO GIUSEPPE MEAZZA, MILAN, ITALY - 2022/01/13: Official Coppa Italia matchball Nike Flight... [+] Hi-Vis is seen on a plinth with Coppa Italia logo prior to the Coppa Italia football match between AC Milan and Genoa CFC. AC Milan won 3-1 over Genoa CFC after extra time. (Photo by Nicolò Campo/LightRocket via Getty Images)LightRocket via Getty Images Last summer, Italy’s commercial broadcaster Mediaset acquired the Coppa Italia television rights, disbursing €48 million ($51m) a season for the three-year period spanning from 2021 to 2024.
The competition, which this year has been rebranded Coppa Italia Frecciarossa for sponsorship reasons, has exponentially grown its value over the last few editions. This means that aside from adding prestigious silverware to their trophy wall, the Coppa Italia winners will bring home the largest chunk of prize money in the tournament’s history. STADIO GIUSEPPE MEAZZA, MILAN, ITALY - 2022/01/13: Official Coppa Italia matchball Nike Flight...
(Photo by Marco Luzzani/Getty Images)Getty Images This year, Inter Milan and Juventus will collect €3 million just for having clinched a spot in the final, Calcio e Finanza explains. Of the two title contenders, the trophy winners will pocket another €4. 5m, to which they will add €3m from gaining direct access to the Italian Supercoppa, the competition that every year sees the Serie A and Coppa Italia champions face off in a one-legged tie. This brings the total to about €10. 5m ($11. 1m) for the Coppa Italia champions.
[+] Hi-Vis is seen on a plinth with Coppa Italia logo prior to the Coppa Italia football match between AC Milan and Genoa CFC. AC Milan won 3-1 over Genoa CFC after extra time. (Photo by Nicolò Campo/LightRocket via Getty Images)LightRocket via Getty Images Last summer, Italy’s commercial broadcaster Mediaset acquired the Coppa Italia television rights, disbursing €48 million ($51m) a season for the three-year period spanning from 2021 to 2024. Mediaset’s offer beated the competition from Italy’s national broadcasting company Rai, which had secured the Coppa Italia games in the previous three-year cycle for €35.
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5 million ($37. 5m). The value of the tournament has thus increased by 35% from the 2018-21 period and has more than doubled since 2015-18, when broadcasting rights were sold for about €22 million. As a result of this growth, larger amounts of prize money will be allocated to teams as they progress in the tournament. TURIN, ITALY - APRIL 03: Wojciech Szczęsny of Juventus dives in vain as Hakan Calhanoglu of FC... [+] Internazionale scores their sides first goal from the penalty spot during the Serie A match between Juventus and FC Internazionale at Allianz Stadium on April 03, 2022 in Turin, Italy.
5m ($11. 1m) for the Coppa Italia champions. The runners-up will instead receive another €2m, thus reaching €5m ($5. 3m). REGGIO NELL'EMILIA, ITALY - MAY 13: The Coppa Italia is pictured during a press conference to... [+] present the Coppa Italia Final between Atalanta BC and Juventus at Sala del Tricolore on May 13, 2021 in Reggio nell'Emilia, Italy. (Photo by Alessandro Sabattini/Getty Images for Lega Serie A)Getty Images for Lega Serie A This year’s final will see another key revenue stream open back up, that is ticketing.
Juventus Vs. Inter Milan: Here’s How Much Italy’s Coppa Italia Final Is WorthREGGIO NELL'EMILIA, ITALY - MAY 19: Juventus' players celebrate the winning of the Italian Cup and... [+] raising the trophy after the TIMVISION Cup Final between Atalanta BC and Juventus at Mapei Stadium on May 19, 2021 in Reggio nell'Emilia, Italy. (Photo by Daniele Badolato - Juventus FC/Juventus FC via Getty Images)Juventus FC via Getty Images The Stadio Olimpico in Rome will be at full capacity on Wednesday night for the highly-anticipated clash between Inter Milan and Juventus, who are facing off in the final of Coppa Italia, Italy’s flagship domestic cup. The competition, which this year has been rebranded Coppa Italia Frecciarossa for sponsorship reasons, has exponentially grown its value over the last few editions.
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