There any tactics you’ll be taking back to your marketing team to help you work with web dev in a more cohesive way? I’d love to keep the discussion going in the comments! Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign.

Consumers and buyers are inundated with digital messaging in the modern marketplace, so how do you stand out from the crowd? We cornered a few of our own digital marketing experts here at Market and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Graduate from Personas to Personalization Here’s the truth about digital marketing: Today’s Italy Phone Number List consumers have low attention spans, and competition for limited consumer attention is fierce. Earning attention requires targeted, personalized communications.

If you don’t know who you are targeting, or don’t have the right segmentation set up, how will your targeted message resonate? Sadly, it won’t. And when you’re spending money to run digital campaigns, every dollar spent needs to be targeted wisely for the most ROI. — Mike Madden, Sr. Manager, Demand Generation CoE & Strategy, Marketo But you’re a savvy, experienced digital marketer, so this is not news to you. You’re constantly maintaining thorough buyer personas, using demographics and interest reports, and modern SEO research. And you have all five stages of the buying journey mapped for each of your key personas. So do your competitors.